Over 18 years I have visited hundreds of factories in China. These factories were making items for famous brands like Timberline, Mattel,Nike, Apple,HP, and retailers like Wal*Mart,Sears, and Target.
This week I visited several factories making automotive aftermarket products for famous US aftermarket companies. These factories were eager to make products for export to Europe, the Middle East, Latin America, and Asia, except China. When I asked about selling their products in China (because we have a Chinese company with a full business license), they said we would have to work with their ‘domestic sales department’. When we toured the production lines, we saw thousands of beautifully packaged products being produced for Citroen, Toyota , and Lexus to sold in China. What is happening in China is the car manufacturers and ‘4S’ (car dealer) groups are developing their own products and aftermarket supply chain for accessory items. This will make it much more difficult for latecomers to get their business established in the booming Chinese auto aftermarket.
This also signals the dramatic change that occurred during the recent economic crisis when export orders fell and the Chinese government stimulated the economy, hundreds of Chinese factories hired sales teams and worked hard to develop their domestic business. We saw the fruits of their hard work and success as we watched thousands of aftermarket products destined for domestic Chinese consumption roll off the production lines. In fact on that particular day I do not think we saw any products destined for the US or Europe, what a change!

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